Saturday, November 7th, 2009
Why Backlinks Are Important|How to Get Backlinks to Your Site?
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- One way for you to end up on the top of any search results is to watch closely the algorithm of the search engines and how they rank your website. Each search engine does this differently of course, but we want to focus first on the largest and mostly used search engine which is Google.
- There is one thing that has been proven to affect search engine rankings with Google and that is backlinks. The more links you have to your website from other sites, the more you get the chance to be on the top and raise your rankings.
- For all purposes and effects, these ‘backlinks’ are counted as ‘votes’ regarding the quality of your website, and is based on the logic that the more websites that are actually linking too you, the better your website must be.
- Due to this, one of the ways to start scaling search engine results is to start building up a reliable base of backlinks. Admittedly, the ‘quality’ of those backlinks does count too, and link-exchanges do not tend to work anywhere near as well as a backlink from a high authority (and high Page Ranked) website.
- Page Rank is basically a quantity, between 0 and 10, which Google assigns to websites based on how ‘good’ its algorithm thinks they are.
- Social bookmarking is an effective way to get one way backlinks. Other ways are article marketing, forums and blog commenting.
- As I mentioned a very easy way to gain both backlinks and traffic is article marketing. Article marketing is a very powerful way and in fact, some people use it solely for the backlink value, and by doing so, are ignoring a potentially incredible source of extremely targeted traffic.
- On the whole, the entire process of article marketing could be summed up by describing it as writing an article, and submitting it to article directories. By including a link of your choice in the ‘resource box’, you will be gaining back links.
- However, if it is to be a true source of traffic, then there is much more to the process than simply that. Firstly, the article must be keyword targeted, just like your content, in order to enable people to find it.
- Apart from that, the article itself must be a ‘presell’ of your website, albeit in a non-promotional way. Good articles for submission are those that relate to the content of your website, and guide the reader to the resource box which would contain a call to action.
- It is here that the article culminates its usefulness, and the call to action should be convincing, and supply the reader with a good reason to visit your website.
- To further get readers to visit your article, some basic promotion of it through social bookmarking, www.socialmarker.com could help it rank higher and thus increase the traffic flow.
- One argument regarding article marketing is that it is a ‘short term’ solution, which basically requires you to submit content to a third party website as opposed to building up your own. While this is very true, at the same time, it is a way that you can tap into the already-high page rank and reputation of article directories.
- Forum posting and blog commenting are also very effective way to build backlinks and traffics. The difference is that for blog commenting you don’t need to build up a reputation in the beginning. All you need to do is to find blogs related to your niche and post your comments on the articles.
- Be sure that your comments and links are relevant though, else chances are that the moderators will act swiftly to remove them.
Tags: Algorithm, article marketing, Backlink, backlinks to website, Blog, building backlinks, create backlinks, Directories, Focus, Google, Gt One, High Authority, how to build backlinks, Link Exchanges, Logic, Lt, Marketing Article, Page Margin, Page Rank, Search Engine Rankings, Search Engine Results, Search Engines, Search Results, Social Bookmarking, Traffic, True Source, Website Search
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